Digital Marketing Strategy & Growth
Connect campaigns to a customer journey you can measure.
- SEO, SEM & paid advertising
- Email and conversion optimization
- Analytics and campaign reporting
DIGITAL MARKETING + AI AUTOMATIONHave a project?
A LITTLE LESS ON YOUR PLATE.
Big plans.
Meet your
get-it-done
person.
Hey, I’m Kyle. I help business owners get their marketing moving—and the repetitive stuff out of the way.
9+years of experience
Strategy → executionOne connected approach
Before we work together…
Ask about the work, the fit, or the possibilities.
Go on.
Ask the real question.
The one about your budget. The messy process. Or whether you need help at all.
Answers from Kyle’s portfolio & practical business guidance.
THE TOOLS BEHIND THE WORK
GHLn8nVS CodeVercelLightspeedMailchimpCodexGoogle WorkspaceGoogle AnalyticsGoogle Search ConsoleManychatClaude CodeClaude AIChatGPTMakeZapierHubSpotGitHub
01 / WHAT I DO
Strategy, systems
and follow-through.
Choose one focused engagement or connect several capabilities around a larger business outcome.
02 / WORK EXPERIENCE
Built across the
whole customer journey.
Experience from my resume, from real estate operations to social media and integrated marketing systems.
SM Services
Digital Marketing, Automation & Client Success Specialist
Led strategy and execution across four client accounts, adapting campaigns, systems, creative work and reporting to each business model.
- Planned multi-channel campaigns, content, websites, lead generation and performance reporting.
- Built GoHighLevel workflows, CRM pipelines, forms, funnels, follow-up sequences and AI-assisted processes.
- Created websites, landing pages, UI/UX flows, brand assets and performance dashboards.
- Translated business priorities into clear plans and coordinated delivery across teams.
Good United
Social Media Manager / Community Manager
Managed social content, community relationships and Meta advertising across client accounts with structured editorial and quality-control systems.
- Developed platform-specific strategies around brand voice, audience, campaign goals and customer journeys.
- Managed publishing calendars, content approvals, client feedback and dependable campaign delivery.
- Monitored conversations, answered audience inquiries and escalated concerns.
- Launched and optimized Meta campaigns across audiences, placements, creative and budgets.
Sphere Rocket
Real Estate Virtual Assistant
Supported real estate teams across administration, transaction coordination, property operations, CRM upkeep and marketing execution.
- Tracked contracts, contingencies, inspections, appraisals, documents and closing milestones.
- Managed calendars, inboxes, appointments, follow-ups and daily priorities for agents.
- Maintained property, lead and communication records to keep teams organized.
- Prepared materials for listings, lead nurturing, client communication and transaction progress.
EDUCATIONBachelor of Science in Business AdministrationChrist the King College · 2010–2014
03 / FEATURED CASE STUDIES
Work, context
and the result.
Three resume-backed engagements with clear delivery and CV-reported outcomes.
01
Website, email, advertising & funnels
Dwellify
A connected digital delivery project spanning the website, email design, advertising and funnel execution.
35%increase in lead conversion
Read case study 02
Segmented email marketing
E-Mortgage
An email engagement project focused on segmentation, campaign design and deployment.
25%improvement in open rates
Read case study 03
Social media & email follow-up
Aloha Integrative Therapy
A launch and follow-up engagement connecting social presence with appointment-focused email communication.
40%follower growth in two months
Read case study 04 / PROJECT HIGHLIGHTS
A few more things I’ve
helped move forward.
A wider selection of projects from my CV.
Different businesses. Connected thinking.
01Website, email, ads & funnels
35%increase in lead conversion
Dwellify
Built email designs, launched a website, and developed digital ads and funnels associated with a 35% increase in lead conversion.
02Email marketing
25%improvement in open rates
E-Mortgage
Designed and deployed segmented campaigns that improved open rates by 25% and click-through rates by 15%.
03Social media & email
40%follower growth in two months
Aloha Integrative Therapy
Established social accounts and follow-up email campaigns, growing followers by 40% in two months and increasing appointment bookings by 20%.
04Lead generation & CRM
20%inquiry-to-installation conversion
Solar Company
Built a targeted lead funnel, supported follow-up calls, and maintained CRM records, contributing to a 20% inquiry-to-installation conversion rate.
05YouTube & video production
6,000views in the first month
European client · NDA
Managed the channel launch, content strategy, and video editing. Client identity is confidential.
06Marketing project management
↗Clearer coordination
STS Tax
Coordinated marketing launches and cross-functional deliverables, introducing project-management tools to improve communication.
07Brand development & design
↗Consistent identity
INO Tax
Created a brand guide and digital and physical marketing assets to strengthen visual consistency and brand visibility.
Results reported in my CV describe individual projects and are not guarantees of future performance.
05 / FREE AUTOMATION WORKFLOWS
Your to-do list
could use a shortcut.
Explore the flow. See what’s possible.
Contact me for your free template.
WORKFLOW PREVIEW / 01WORK WITH VA KYLE
Webhook intake
Check duplicates
Notify team & log lead
GHL + n8n
Lead capture & nurture
Turn a new inquiry into an organized contact, an immediate follow-up, and a clear next step.
WORKFLOW PREVIEW / 02WORK WITH VA KYLE
Fetch dormant contacts
AI segmentation & review
Handle replies & opt-outs
HubSpot + n8n
Dead lead reactivation
Reconnect with dormant accounting leads through segmented outreach and thoughtful follow-up.
WORKFLOW PREVIEW / 03WORK WITH VA KYLE
Gmail invoice intake
Check duplicates
Update records & notify accounting
Google Workspace + n8n
AI invoice processing
Move invoices from an inbox to a review queue, with human approval before processing.
WORKFLOW PREVIEW / 04WORK WITH VA KYLE
Scheduled trigger
Create scene images
Publish to Facebook
AI content + n8n
ASMR story shorts
Connect story planning, media creation, video assembly, and Facebook publishing.
06 / INSIGHTS
Choose the question
that matters today.
Practical field notes on search visibility, AI automation, content and healthier marketing systems.
FIELD NOTE / 019 minute read
AI automation · Digital marketing
How AI Automation and Digital Marketing Work Together to Grow a Business
Connect demand generation, lead follow-up, customer data and AI-assisted operations without automating the wrong work.
AI automationDigital marketingLLM workflows
Read the article 
FIELD NOTE / 028 minute read
SEO · Business growth
How SEO Helps a Business Grow
Understand how search visibility builds qualified demand, trust and a compounding source of customer discovery.
SEOSearch intentMeasurement
Read the article 
FIELD NOTE / 038 minute read
AEO · GEO · Search
SEO, AEO and GEO: A Practical Visibility Guide for Modern Search
Learn what changes when customers ask search engines and AI assistants for an answer instead of browsing a list of links.
AEOGEOStructured content
Read the article 
FIELD NOTE / 047 minute read
Social media · Content strategy
Social Media Marketing That Supports Sales, Not Just Activity
Build a focused content and community system that earns attention, creates trust and guides people toward a useful next step.
Social mediaContentConversion
Read the article 
THE HUMAN PART
Hi, I’m Kyle.
Yes, a real person.
I like the moment a big, messy idea turns into something that actually works.
For 9+ years, I’ve brought together marketing, creative work, websites, client delivery, and automation. Sometimes that means a better campaign. Sometimes it’s a follow-up that finally happens on time.
My work has taken me across industrial services, monitoring technology, wellness, real estate, and professional services. I stay involved from the first conversation through launch, reporting, and the next improvement.
You bring the business.
I’ll help connect the moving parts.
I’ll help connect the moving parts.
GOOD PEOPLE. DIFFERENT CHALLENGES.
Businesses I’ve worked with.
Client accounts and project work from my CV, including agency engagements.
- Glenn Industrial
- AWARE Monitoring Systems Inc
- DrinkIV20
- Steven Mitts Services
- J. Boswell Team at eXp
- Savoy Real Estate
- Montfort Real Estate
- Dwellify
- E-Mortgage
- Aloha Integrative Therapy
- STS Tax
- INO Tax
Also: a solar company and a European YouTube client under NDA. Their names are not disclosed in my CV.
TEAMS I’VE BEEN PART OFSM ServicesGood UnitedSphere Rocket
A FEW USEFUL ANSWERS
Before we talk.
What can Kyle help my business with?
Kyle connects digital marketing, websites, CRM, automation, social media, analytics and AI application work. You can start with one defined bottleneck or build a connected plan across several areas.
How does SEO help a business?
SEO helps the right customers discover useful pages while they are researching a problem or comparing providers. Strong SEO can support qualified demand, trust and sales conversations over time; it is broader than chasing rankings or traffic alone.
What are AEO and GEO?
Answer engine optimization helps content give clear, structured responses to customer questions. Generative engine optimization focuses on making information understandable, credible and useful to AI-assisted search. Both depend on sound SEO, helpful content and verifiable facts.
What can Kyle automate?
Kyle builds CRM pipelines, lead capture and nurturing, follow-up sequences, reporting flows and AI-assisted operations using tools such as GoHighLevel and n8n. Sensitive decisions and exceptions can stay under human review.
Can Kyle work with a small budget?
A focused project can be a sensible starting point: one follow-up sequence, landing-page improvement, reporting workflow or search-content opportunity. Share your priority and budget so Kyle can confirm whether the scope is workable.
How long does a project take?
Timing depends on the scope, access, tools and review process. Kyle’s current availability is not published, so include your deadline when you contact him. He can then define milestones and a realistic delivery plan.
How will we measure success?
The measurement should match the job: qualified leads, conversion rate, response time, hours reclaimed, search visibility, email engagement or another agreed business outcome. A baseline and review point should be set before launch.
How do I get a free automation workflow?
Explore a workflow preview, then contact Kyle to request the template and discuss setup for your tools. Credentials, prompts and private configuration are not included in the public previews.
LET’S CONNECT THE NEXT PIECE
Got a lot on your plate?
Let’s start with one thing.
Bring the half-formed idea, the stuck project, or the process you keep putting off.
We’ll find a useful place to start.