Segmented email marketing
E-Mortgage
An email engagement project focused on segmentation, campaign design and deployment.
25%improvement in open rates
The focus
Make outreach more relevant by organizing campaigns around audience segments rather than sending one message to everyone.
What Kyle delivered
- Structured audience segments for campaign delivery.
- Designed email campaign experiences.
- Deployed and monitored segmented sends.
- Used engagement results to assess campaign performance.
The outcome
The campaigns improved open rates by 25% and click-through rates by 15%, as reported in Kyle’s CV.
Historical result reported in Kyle’s CV. It is not a guarantee of future performance.
Practical takeaway
Segmentation creates value when the message and next step change with the audience. Better organization alone is not enough; relevance must carry through the email.